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Industry insights, trends, and news from the world of out-of-home advertising
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§ Must-read articles handpicked by our team
PlacementsNew flagship: 250 m² of scaffolding advertising at Poul Henningsens Plads
Our new flagship is at Poul Henningsens Plads in Østerbro. 250 m², 84,322 passers-by a day and available from week 47 2026 to week 48 2027.
Digital Out-of-HomeDigital Out-of-Home in Copenhagen: When Does a Screen Make Sense?
Digital screens are sold on share of voice and impressions — not square meters and weeks. Here is what really separates DOOH from a printed banner, and when to choose which.
GuideScaffolding Advertising Prices 2026: The Complete Price Guide for Copenhagen and Aarhus
What does scaffolding advertising cost in Denmark? Get a realistic overview of prices, what drives them, and how to get the most visibility for your budget in Copenhagen and Aarhus.
StrategyOOH vs. Digital Advertising: What Works Best for Your Brand in 2026?
Outdoor marketing and digital advertising compared for 2026. CPM, reach, brand recall — we dig into the data and practical recommendations for Danish brands.
PlacementsOOH Advertising Spring 2026: The Best Placements in Copenhagen
Spring is the perfect time for outdoor marketing. Read about the best scaffolding placements on Frederiksberg and why spring 2026 is ideal timing for your campaign.
GuideHow to choose the right budget for your first OOH campaign
A practical guide to budgeting for outdoor marketing. Learn what drives the price, and how to get started with your first OOH budget.
StrategyEffective OOH advertising strategies for 2026
Discover the latest trends and strategies in outdoor advertising that drive results in the Danish market.
GuideScaffolding vs. facade: which format is right for your campaign?
Scaffolding or facade? The choice is less about format and more about how much time you have, and what the campaign needs to achieve.
PlacementsCopenhagen vs. Aarhus: where should you advertise?
The two cities don't behave the same way as advertising markets. The difference lies in how people move — and that should determine both format and budget.
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StrategyBlack Week and Christmas: how to use outdoor advertising in Q4
Q4 is the busiest period of the year in the city and in the media. How to plan an outdoor campaign for Black Week and the Christmas season, so you are seen before customers decide.
DesignScaffolding banners: files, specifications and design that works
How to prepare print-ready artwork for a scaffolding banner: file format, resolution, safe zones and the design choices that make a message readable from 50 metres.
FacadeHow much does facade advertising cost? What drives the price
The price of facade advertising depends on the site, size, period and production. Here are the factors that set the price, and how to get the most from your budget.
StrategyEmployer branding in the city: recruiting with outdoor advertising
The best candidates are not necessarily looking for a job. How to use outdoor advertising for employer branding and recruitment, so you are known where your future employees spend their days.
GuideWhat is outdoor advertising? A guide to out-of-home media in Denmark
Outdoor advertising, OOH, out-of-home: what is it, which out-of-home media exist in Denmark, and how do you choose the right one? A guide for anyone considering a first campaign in public space.
FacadeFacade advertising: how banners on buildings work
What is facade advertising, how is it different from a shop sign, and when does a banner on a facade or gable make sense? A practical guide with examples from Copenhagen and Aarhus.
AnalyticsHow to calculate the reach of an outdoor campaign
Impressions, reach, frequency and share of voice. How to calculate an outdoor campaign from traffic figures, with a worked example from Copenhagen.
FacadeGable advertising: when does a gable make sense?
A gable is seen from a distance and from traffic. Here is when gable advertising is the right choice, how the message should look, and what Lederne and Vios got from the gables in Aarhus.
GuideOutdoor advertising in Copenhagen: how to choose a format and a site
Scaffolding, facade or screen? City centre, Nørrebro or arterial roads? A practical guide to choosing outdoor advertising in Copenhagen based on who you want to reach and how they move.
PlacementsNew site: 203 m² of scaffolding advertising at Åboulevard 19
Hyde Media has opened a new scaffolding site at Åboulevard 19. 203 m², around 120,000 passers-by a day and available until week 4.
FacadeFacade Advertising in Copenhagen: Prices, Permits and the Best Surfaces
What does a facade banner cost in Copenhagen, what does the municipality require, and which surfaces are worth paying for? A practical guide to facade and gable advertising in the capital.
PlacementsScaffolding Advertising in Nørrebro: Why Nørrebrogade Works
Nørrebrogade is one of the densest advertising stretches in the country — not because of cars, but because of bikes. Here is what that means for format, message and timing.
ProcessFrom Booking to Banner: The Timeline of an OOH Campaign
How long does it actually take to go live? Here is the realistic timeline — and the three things that most often delay a campaign.
GuideRules for Scaffolding Advertising in Denmark: Permits, Municipal Requirements and Regulatory Approval
A complete guide to the rules and permits for scaffolding advertising in Denmark. Learn what Copenhagen, Aarhus and other municipalities require, so your campaign is fully compliant.
PlacementsTop high-traffic placements in Aarhus for OOH campaigns
The arterial roads carry the traffic in Aarhus. Here is what to look for when choosing a gable or facade in the city.
AnalyticsHow to measure the success of your OOH campaign
OOH can't be measured in clicks — but that doesn't mean its impact can't be documented. Here are the methods that actually hold up.
DesignCreative best practices for OOH advertising
A 170 m² banner is read in under two seconds from a car doing 50 km/h. Here are the design principles that decide whether the message lands or disappears.