Spring 2026 offers unique opportunities for brands that want to be visible in the Copenhagen cityscape. With brighter days, rising foot traffic and a general sense of renewal, March-May is the optimal period to launch outdoor marketing campaigns.
Why Spring Is the Best Time for OOH
After a long winter, Danes start spending significantly more time outdoors. Studies show that foot traffic on Copenhagen's shopping streets rises by up to 40% from March to May compared with the winter months. That means more eyes on your message – and that is the whole point of outdoor advertising.
Spring also coincides with a series of high-spending periods: Easter shopping, the spring wardrobe, garden equipment, festival tickets and summer vacation planning. Brands that position themselves early can catch consumers exactly when they are in a buying mood.
Gammel Kongevej, Frederiksberg: Copenhagen's Best Scaffolding Placements
On Gammel Kongevej, we are offering two exceptional scaffolding placements in spring 2026, both in the heart of Frederiksberg's busiest shopping street.
Gammel Kongevej 49 – 170m² Large Format
This placement is one of the largest scaffolding banner placements in the capital region. At 170 square meters, it makes room for visually dominant campaigns that simply cannot be overlooked. The placement is available from week 11 to week 32, covering the entire spring and summer season.
More than 320,000 people pass this stretch every week – commuters, shoppers, tourists and locals. It is one of the busiest pedestrian routes on Frederiksberg, close to metro stations, shops and restaurants.
Gammel Kongevej 33B – 145m² Large Format
Our second placement on Gammel Kongevej offers 145 square meters of banner surface and is available from week 15 to week 27. It shares the same excellent flow of traffic and makes it possible to complement or amplify a campaign already running at no. 49.
For brands with bigger ambitions, both placements can be booked at the same time for a dominant presence along the most visible points of the entire stretch.
What Does a Spring Campaign Cost?
The price of a scaffolding campaign depends on several factors: the size of the banner, the duration of the campaign, and the production of the banner material itself. A typical 2-4 week campaign on one of our Gammel Kongevej placements delivers a CPM (price per 1,000 impressions) that is significantly lower than comparable digital channels – with the added advantage that the message is visible 24/7.
Contact us for a tailored quote based on your specific needs and campaign goals.
How to Get Started
The spring season books up quickly, so we recommend reserving your placement at least 4-6 weeks in advance. The process is simple:
- Contact us with your campaign goals and preferred period
- Receive a quote with placement details and prices
- Deliver your artwork – we guide you on specifications
- We handle everything from production to installation and removal
Spring 2026 is your opportunity to make your brand visible to hundreds of thousands of Danes. Let us help you find the perfect placement.
