Outdoor advertising and OOH media
Choose the perfect outdoor advertising solution for your campaign. Whether you need temporary scaffolding banners or permanent facade installations.
Scaffolding
Strategically placed advertising banners on scaffolding structures across Denmark's prime locations. Perfect for product launches, seasonal campaigns, and construction site visibility.
Facade
Permanent large-format advertising on building facades. Create lasting brand presence with our facade wraps in high-traffic areas across Denmark.
What's the Difference? — what is the difference?
Both solutions offer high visibility and impact, but differ in duration, flexibility, and installation approach.
Outdoor advertising: how to choose a format
Outdoor advertising, also called OOH or out-of-home, is advertising in public space: banners on scaffolding and facades, gable walls and digital screens. Hyde Media sells three formats in Copenhagen and Aarhus, and each does a different job.
Scaffolding advertising gives the largest spaces, currently 94–250 m², for a period that follows the building works. It is the format for launches and campaigns that need to dominate the street for a few weeks.
Facade advertising stays on facades and gable walls for months at a time and builds awareness through repetition. The spaces measure 21–82 m².
Digital out-of-home is an eye-level screen where you buy a share of the plays and can change your message during the campaign. On scaffolding we handle the municipal permit, print and installation, on facades print and installation, and on the screen you simply supply the files.
Questions about outdoor advertising
What are out-of-home media?
Out-of-home media are all the surfaces in public space that can carry an ad: scaffolding, facades and gable walls, bus shelters, billboards, buses and digital screens. Hyde Media sells the large formats: scaffolding, facades and an eye-level digital screen.
What is large-format advertising?
Large-format advertising means ads in big formats, usually from about 20 m² upwards: banners on scaffolding, facades and gable walls. The formats are seen from far away, and the size of each site is listed under locations.
What is outdoor advertising?
Advertising that reaches people outside the home: on scaffolding, facades, gable walls and screens in the city. It cannot be skipped or blocked, and large formats are seen by thousands of people a day.
Which format should I choose?
Choose scaffolding for a short, big impact, a facade for long-term visibility and digital if the message needs to change. Read more in scaffolding or facade.
How much does outdoor advertising cost?
The price depends on placement, size, period and production. You get one quote with print and installation included, and the municipal permit for scaffolding. See our price guide.
Does outdoor advertising need a permit?
Only our scaffolding sites need a permit from the municipality, and we apply for it on your behalf. Our facades and our digital screen are ready to use, with no application or municipal fee.
How quickly can a campaign go live?
The best sites are often booked 6–12 weeks ahead, and print-ready artwork must reach us at least 10 working days before the start. A digital screen can go live faster.
How do you measure the effect?
With the site’s traffic figures, awareness surveys before and after, and the change in searches and visits during the campaign. See how to measure an OOH campaign.
Can I earn money from my facade?
Yes. We rent facades and scaffolding from property owners and handle advertisers, installation and any permit. Read more for property owners.
Ready to Start Your Campaign?
Contact us today for a free consultation and custom quote tailored to your specific needs.