Digital screens at eye level.
Digital out-of-home in the heart of Copenhagen. Change your message the same day — weather, offers, campaign. Video or still image on the city's most walked-through corners.
Gothersgade × Grønnegade
- Copenhagen's busiest corner on foot — at eye level, impossible to miss
- Change your message any time: same-day updates, weather, offers
- Video or still image
- Pedestrians, shoppers and a city-center audience
- Daily passers-by
- 40.000
- Weekly OTS
- ~280.000
- Impressions per week
- ~33.600
- Share of voice
- Min. 12%
- Visibility
- Eye level
- Format
- Video & still images
- On air
- Daily 06:00–01:00
- Max advertisers
- 8
Digital out-of-home (DOOH) at eye level
Digital out-of-home is outdoor advertising on a screen. Instead of owning the whole space, you buy a share of the plays, called share of voice, and your message runs in a rotation with other advertisers. That means a lower entry price and the option to change your message during the campaign.
On our screen in central Copenhagen the share is min. 12%, with at most 8 advertisers in the rotation. The screen sits at eye level, where pedestrians pass close by and have time to look.
Questions about digital out-of-home
What is share of voice?
It is your share of the screen’s plays. At min. 12%, your message appears regularly in the rotation alongside at most 7 other advertisers.
How often will my ad be shown?
At a 12% share, that is around 33,600 impressions a week on our screen at Gothersgade and Grønnegade.
Can I change my message during the campaign?
Yes. That is the main advantage over print: you can update the message during the campaign, for example by time of day or when an offer changes.
What do I need to supply?
Only the digital files, video or still images, in the screen’s format. There is no printing, no installation and no municipal permit, so the campaign can go live quickly.
What does digital out-of-home cost?
The price depends on share and period, and the entry price is lower than for a large banner. You get a concrete quote within 24 hours on weekdays.
Ready to get on screen?
An answer within 24 hours. A tailored quote based on your campaign and audience.