Planning your first outdoor marketing campaign can feel overwhelming — especially when it comes to the budget. How much should you actually spend? What drives the price? And can you get anything worthwhile out of a limited budget at all? In this guide we give you a realistic overview of what to expect.
What drives the price of an OOH campaign?
The price of an outdoor campaign depends on four main factors:
1. Size
The larger the banner, the higher the price — but also the greater the impact. A 170m² scaffolding banner completely dominates the streetscape, while a 21m² facade banner is a more discreet but still effective presence. Our placements range from 21m² facade banners in Aarhus to 170m² scaffolding banners in Frederiksberg.
2. Placement
Just as with real estate, outdoor advertising is all about location. A placement on one of Copenhagen's busiest stretches naturally costs more than one on the outskirts of a smaller town. But the price also reflects the exposure: more eyes on your message = better ROI.
3. Duration
Most campaigns run for 2-4 weeks, which is enough to build solid brand awareness. Longer campaigns (3-6 months) typically get a lower weekly price, since production costs are spread over a longer period. Our facade banners in Aarhus offer long-term solutions for brands that want a lasting presence.
4. Production
On top of renting the banner space, you need to budget for producing the banner itself. This includes printing, materials and installation. We help specify the right materials and can recommend production partners who deliver high quality at sensible prices.
Budget examples for different levels
Entry level: your first campaign
For brands that want to test the OOH market, a facade banner in Aarhus is a good starting point. With placements from 21m² to 53m², you can run a professional campaign for a manageable investment. A 4-week campaign gives you time to measure the impact and decide whether to scale up.
Mid level: serious brand awareness
A scaffolding campaign on Gammel Kongevej (Frederiksberg) for 2-4 weeks delivers massive exposure, with more than 320,000 weekly passers-by. This level is ideal for product launches, events or seasonal campaigns where timing and impact are critical.
Advanced: multi-site campaign
For brands with larger budgets, a combined campaign with scaffolding banners in Copenhagen and facade banners in Aarhus can create nationwide visibility. This approach gives you a consistent brand presence in Denmark's two largest cities.
How to get the most for your money
- Plan ahead: Book 4-6 weeks in advance to secure your preferred placement
- Invest in good creative: A strong design maximizes the impact of your investment
- Choose the right period: Avoid the most expensive periods if your budget is tight
- Measure results: Use QR codes or unique landing pages to track the campaign's impact
- Think long term: Repeated campaigns over time build stronger brand awareness than a single burst
Get started with your OOH budget
The best way to start is to contact us with your campaign goals. We'll put together a tailored quote based on your budget, your target audience and your preferred placements. No campaign is too small to start with — what matters is getting started.
Contact Hyde Media today for a no-obligation conversation about your options.
