Facade advertising is a large-format banner on a building's facade or gable wall that a brand rents for a period. It is one of the most visible out-of-home media in the city, and it usually stays up for months at a time.

Here is what you need to know before you book.

Facade advertising is not a shop sign

Search for facade advertising and you will find both sign makers and media companies. They are two different things:

  • A shop sign sits on your own shop or office and tells people you are there.
  • Facade advertising is an out-of-home medium: a large banner on someone else's building that you rent because many people pass by.

This guide is about the second.

Facade, gable or scaffolding?

A facade faces the street and is seen up close by pedestrians. The message can carry a little more, because people have time to read it.

A gable is the building's blank end wall. It is seen from a distance and often from moving traffic, so the message must be short and big. Read more in gable advertising: when does a gable make sense?

Scaffolding only exists while a building is renovated. It gives the largest spaces, but for shorter periods. See the difference in scaffolding vs. facade advertising.

When facade advertising works best

Facade advertising is the steady format in outdoor advertising. It works because the same people pass the same place day after day. That makes it strong for:

  • Awareness over time. A message that stays up for months gets recognised.
  • Local presence. A brand that wants to own a street or a neighbourhood.
  • Long campaigns, where the weekly price falls the longer you book.

If you need a big impact for a few weeks, scaffolding is often the better choice.

How the message should look

  • One image and few words. On a gable, seven at most.
  • Strong contrast between text and background.
  • A logo that can be recognised from a distance.

Test the design by looking at it small on a phone. If you can read it there, it can be read on the building.

Examples from Aarhus and Copenhagen

In Aarhus, Vios chose two gables on Skovvangsvej and Silkeborgvej, so the campaign reached traffic from several directions. Lederne ran a full takeover of the gables along the city's arterial roads. See both in our cases.

We currently have facades on Strøget at Frederiksborggade in Copenhagen, with around 70,000 passers-by a day, and on Silkeborgvej and Nordre Ringgade in Aarhus.

What is included, and what does it take?

Our facades are ready to use, so there is no municipal application or fee for you. We handle print, installation and removal, and you supply print-ready artwork at least 10 working days before the start.

See the available sites on facade advertising. You will get a quote within 24 hours on weekdays.