Terms of sale and delivery

1. Scope

1. 1.1These terms apply to all quotes, order confirmations and agreements for advertising space on scaffolding, facades, gables and digital screens, including related production, installation and removal, unless otherwise agreed in writing.
2. 1.2The buyer (“the Advertiser”) is the company or media agency placing the order. Where a media agency orders on behalf of an advertiser, the agency and the advertiser are jointly and severally liable for the agreement unless otherwise agreed in writing.
3. 1.3The Advertiser’s own purchasing terms only apply if Hyde Media has accepted them in writing.
4. 1.4Agreements with property owners for the lease of advertising surfaces are governed by a separate partnership agreement and are not covered by these terms.

2. Quotes and formation of agreement

1. 2.1Quotes are valid for 14 days from issue unless stated otherwise. Placements are only reserved once an agreement is formed.
2. 2.2An agreement is formed when Hyde Media receives the Advertiser’s written acceptance, or when Hyde Media sends an order confirmation for an order received.
3. 2.3The Advertiser must check the order confirmation and raise any objections within 48 hours of receipt. After that, the order confirmation is binding.

3. Prices

1. 3.1All prices are in Danish kroner (DKK) and exclude VAT.
2. 3.2The quote or order confirmation states what the price includes — typically media rental, print production, installation, removal and municipal fees. Services not listed are invoiced separately as agreed.
3. 3.3Hyde Media reserves the right to correct misprints and to pass on changes in public charges, fees and permit conditions that occur after the order confirmation and are outside Hyde Media’s control.

4. Invoicing and payment

1. 4.1Unless the order confirmation states otherwise, the order is invoiced when the agreement is formed, with payment terms of 30 days net from the invoice date.
2. 4.2For special production, such as non-standard formats or materials, Hyde Media may require payment for production before it starts.
3. 4.3Late payment incurs interest under the Danish Interest Act (renteloven) and the compensation amount under section 9 b of that Act. Hyde Media may also charge a reminder fee of DKK 100 per reminder.
4. 4.4If an overdue payment has not been received, Hyde Media may postpone or suspend the campaign until payment is made. The campaign period is not extended as a result.
5. 4.5Hyde Media may cancel a confirmed order if the Advertiser cannot be credit-approved or has overdue unpaid invoices with Hyde Media.

5. Moving and cancelling orders

1. 5.1A confirmed order is binding on the Advertiser.
2. 5.2The Advertiser may request to move the campaign to another period once, no later than 6 weeks before the agreed start. Moving requires the placement to be available in the requested period. Costs already incurred or committed are invoiced.
3. 5.3If the Advertiser cancels a confirmed order, costs already incurred or committed for production and permits are invoiced, together with the following share of the media price: more than 8 weeks before start: 25%; 4–8 weeks before: 50%; less than 4 weeks before: 100%.
4. 5.4Cancellation and moving must be made in writing and take effect when Hyde Media receives the notice.

6. Material and content

1. 6.1The Advertiser supplies print-ready material in line with Hyde Media’s technical specifications. Unless otherwise agreed, material must reach Hyde Media no later than 10 business days before the campaign starts. For digital screens, the deadline in the order confirmation applies.
2. 6.2If material is late or of unusable quality, the campaign start may be delayed. The campaign period is not extended and the price is not reduced as a result.
3. 6.3Hyde Media is not liable for errors in material or proofs approved by the Advertiser, or for minor colour deviations normal in large-format printing.
4. 6.4The Advertiser is responsible for ensuring the advertisement complies with applicable law, including the Danish Marketing Practices Act and rules on specific products, and that it holds the necessary rights to text, images, trademarks and persons shown.
5. 6.5The Advertiser indemnifies Hyde Media and the property owner against third-party claims arising from the content of the advertisement.

7. Hyde Media’s right to refuse content

1. 7.1Hyde Media may refuse, or require changes to, material that in Hyde Media’s assessment breaches the law, the conditions of municipal permits, the property owner’s guidelines or good marketing practice, or that may harm the reputation of Hyde Media or the property owner.
2. 7.2If material is refused, the Advertiser may supply new material within the agreed deadlines. If the campaign cannot run because the Advertiser does not supply acceptable material, the order is invoiced in full.

8. Permits

1. 8.1Hyde Media applies to the municipality and the property owner for the permits needed to install the advertisement at the agreed placement.
2. 8.2If a necessary permit is not granted, or is withdrawn or changed for reasons outside Hyde Media’s control, Hyde Media offers an equivalent placement or period. If the Advertiser declines, Hyde Media refunds the amount paid for the part of the campaign not delivered. Hyde Media has no further liability.

9. Delivery, installation and maintenance

1. 9.1Hyde Media handles installation and removal unless otherwise agreed. Installation may be delayed by weather, such as strong wind, or by access conditions on the construction site.
2. 9.2Scaffolding placements depend on construction projects. If construction is moved or shortened, the campaign period may be moved or shortened. Hyde Media gives notice as soon as possible and offers an alternative period or placement. If the Advertiser declines, the price is reduced proportionately for the part of the period not delivered.
3. 9.3If an advertisement is damaged, for example by vandalism or storm, Hyde Media repairs it within a reasonable time. If the advertisement is not visible for more than 3 consecutive days for reasons Hyde Media is responsible for, the period is extended accordingly or the price reduced proportionately.
4. 9.4Hyde Media documents the installation with photos.

10. Digital screens

1. 10.1Airtime on digital screens is shared with other advertisers. The agreed share of voice is an average over the campaign period.
2. 10.2Technical outages, power cuts and maintenance of up to 5% of total airtime do not entitle the Advertiser to compensation. Larger outages are compensated primarily with equivalent extra airtime after the campaign or at a later date.

11. Complaints

1. 11.1The Advertiser must notify defects in writing within 8 days of discovering, or when it ought to have discovered, the defect.
2. 11.2Claims for defects must in any event be made no later than 1 month after the campaign ends.
3. 11.3A complaint does not entitle the Advertiser to withhold payment for parts of the order not covered by it.
4. 11.4For a justified complaint, Hyde Media may choose to remedy the defect, extend the campaign, deliver an equivalent service or give a proportionate price reduction.

12. Liability and limitation of liability

1. 12.1Hyde Media is liable under the general rules of Danish law, subject to the limitations in these terms.
2. 12.2Hyde Media is not liable for operating losses, loss of profit, lost turnover, loss of goodwill or other indirect losses.
3. 12.3Hyde Media’s total liability cannot exceed the agreed price of the order the claim relates to.
4. 12.4These limitations do not apply in case of intent or gross negligence.

13. Force majeure

1. 13.1Hyde Media is not liable for non-performance or delay caused by circumstances beyond its control, including unusual weather, fire, strikes, lockouts, epidemics, decisions by public authorities, stoppages or changes in construction projects, and delays at suppliers for the same reasons.
2. 13.2During force majeure, obligations are suspended for as long as the circumstance lasts. If it lasts more than 30 days, either party may cancel the affected part of the order without liability. Amounts paid for services not delivered are refunded.

14. Use of the campaign as a reference

1. 14.1Hyde Media may photograph and film the campaign and use the images, together with the Advertiser’s name and logo, as a reference on its website, in presentations and on social media.
2. 14.2If the Advertiser does not want the campaign used as a reference, Hyde Media must be notified in writing no later than the campaign start.

15. Media agencies and subcontractors

1. 15.1Any agency commission or discount is agreed separately and applies to media rental only — not to production, installation, fees or other costs.
2. 15.2Hyde Media may have all or part of the work carried out by subcontractors, such as printers and installers. Hyde Media is responsible for their work as for its own.

16. Personal data

Hyde Media processes personal data about the Advertiser’s contact persons to perform and administer the agreement. Read more in our privacy policy.

17. Governing law and jurisdiction

1. 17.1The agreement is governed by Danish law.
2. 17.2The parties shall first try to resolve any dispute by negotiation. Failing that, the dispute is settled by the court of Hyde Media’s home jurisdiction in Denmark.

18. Changes

Hyde Media may amend these terms. Changes apply to orders confirmed after publication and do not affect orders already confirmed.

19. Contact

• —2W ApS (Hyde Media)
• —Danish company reg. no. (CVR) 45377393
• —Blokken 88, 3460 Birkerød, Denmark
• —Email: ma@hydemedia.dk
• —Phone: +45 52 76 11 85