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§ Aarhus city center
Lidl — full facade wrap
Lidl - 20th Anniversary Campaign
Aarhus city center
Location
50m²
Size
2 weeks
Duration
Full facade wrap
Format
i.
Challenge
A full facade wrap in Aarhus for Lidl's 20th anniversary in Denmark. The eye-catching design had to create massive attention in the weeks leading up to the celebration.
ii.
Solution
We designed and installed a vibrant facade wrap in the heart of Aarhus with bold colors and a festive message that caught the attention of shoppers and commuters alike.
iii.
Results
Created massive local attention with 400,000+ weekly impressions. Store traffic rose 38% during the campaign period, and the anniversary event beat its attendance targets by 60%.
“
The facade wrap made a fantastic visual impact. Our anniversary was a huge success thanks to Hyde Media's execution.
— Lidl
RetailEvent PromotionCity Center