Lederne — gable banner - full takeover
Lederne - Full Takeover of the Aarhus Gable Network
Challenge
Lederne wanted a dominant presence in Aarhus with their message 'Jeg er Leder' (I am a leader). A full takeover of the gable network along Aarhus' busiest arterial roads had to make the campaign impossible to miss for the thousands of daily commuters and road users.
Solution
We executed a complete takeover of our gable network in Aarhus, with large-format banners at strategic placements along the arterial roads leading straight into the heart of the city. The combined campaign secured massive visibility from several directions.
Results
The campaign achieved exceptional visibility with placements on the city's busiest arterial roads. The full takeover format ensured Lederne's message dominated the streetscape and reached hundreds of thousands of road users during the campaign period.
An impressive takeover that truly put our message center stage. Hyde Media delivered exactly the visibility we needed.
