Fernet-Branca — scaffolding banner and facade
Fernet-Branca - Summer Campaign
Challenge
A bold, creative campaign targeting Copenhagen's nightlife. A facade placement in central Aarhus combined with a premium scaffolding placement in Frederiksberg had to build a strong brand presence with the target audience.
Solution
We executed a dual-city strategy with high-impact scaffolding banners in Frederiksberg's nightlife district and a prominent facade wrap in central Aarhus, coordinated for maximum lifestyle brand impact.
Results
Built a strong brand presence with 670,000+ combined weekly impressions across both cities. The campaign drove significant engagement and inquiries in the city's bars and restaurants, with a 28% increase in distribution inquiries.
Hyde Media captured our brand's bold spirit perfectly. The dual-city approach worked brilliantly.
