Creative Best Practices for OOH

Great creative makes all the difference in OOH advertising.

Design Principles

1. Keep it Simple: 7 words or less
2. High Contrast: Ensure visibility
3. Bold Typography: Legible from distance
4. Strong Visuals: Eye-catching imagery

Color Psychology

Choose colors that evoke the right emotions and stand out in urban environments.

Testing

Always test designs at actual viewing distances before production.