RetailEvent PromotionCity Center
Lidl - Grand Opening Campaign
Aarhus City Center
50m²
2 weeks
The Challenge
Full facade wrap installation for Lidl's 20 years celebration in Denmark in Aarhus. The eye-catching design needed to create massive awareness in the weeks leading up to celebration day.
Our Solution
We designed and installed a vibrant, full-building facade wrap in the heart of Aarhus, featuring bold colors and celebratory messaging that captured the attention of shoppers and commuters alike.
Results
Created massive local awareness with 400,000+ weekly impressions. Foot traffic to the store increased by 38% during the campaign period, and the celebration event exceeded attendance targets by 60%.
“The facade wrap made a stunning visual impact. Our celebration was a huge success thanks to Hyde Media's execution.”
Lidl Team
Marketing Department
Campaign Details
- Brand
- Lidl
- Location
- Aarhus City Center
- Format
- Full Facade Wrap
- Size
- 50m²
- Duration
- 2 weeks