BeverageLifestyleEntertainment
Fernet-Branca - Summer Festival Campaign
Copenhagen - Frederiksberg and Aarhus centrum
170m² + 53m²
2 weeks
The Challenge
Bold and creative campaign targeting Copenhagen's nightlife scene. Facade location in Aarhus centrum combined with a premium scaffolding placement in Frederiksberg needed to create strong brand presence among the target demographic.
Our Solution
We executed a dual-city strategy with high-impact scaffolding in Frederiksberg's nightlife district and a prominent facade wrap in Aarhus centrum, coordinating the campaign for maximum lifestyle brand impact.
Results
Created strong brand presence with 670,000+ combined weekly impressions across both cities. Campaign drove significant engagement and in-store requests across the city's bars and restaurants, with a 28% increase in distribution requests.
“Hyde Media captured our brand's bold spirit perfectly. The dual-city approach worked brilliantly.”
Fernet-Branca Team
Marketing Department
Campaign Details
- Brand
- Fernet-Branca
- Location
- Copenhagen - Frederiksberg and Aarhus centrum
- Format
- Scaffolding Banner and Facade
- Size
- 170m² + 53m²
- Duration
- 2 weeks