TV & EntertainmentBrand AwarenessHigh-Traffic
TV2 - New Series Launch
Frederiksberg, Gammel Kongevej
170m²
2 weeks
The Challenge
A high-impact campaign promoting TV2's flagship drama series "KLOVN" across Copenhagen. Massive scaffolding banners positioned at key intersections captured the attention of thousands of daily commuters in Frederiksberg.
Our Solution
We deployed large-format scaffolding banners in Frederiksberg's busiest intersections during peak commute hours, ensuring maximum exposure to the target demographic of urban professionals and entertainment enthusiasts.
Results
Generated significant buzz and record-breaking premiere viewership numbers. The campaign achieved 320,000+ weekly impressions and contributed to a 45% increase in social media engagement during the launch week.
“Hyde Media delivered exceptional results for our KLOVN series launch. The strategic placement and professional execution exceeded our expectations.”
TV2 Team
Marketing Department
Campaign Details
- Brand
- TV2
- Location
- Frederiksberg, Gammel Kongevej
- Format
- Scaffolding Banner
- Size
- 170m²
- Duration
- 2 weeks